NEWSLETTER 03-2018: PROTECT A BRAND – HOW DOES IT WORK?
The market is competitive. The competition is getting tougher. This makes a strong brand and the associated recognition value all the more important. In order to be able to use a trademark exclusively and to protect yourself against unwanted imitators, trademark registration is recommended.
Whether company name, logo, product name or advertising slogan – many things can be protected as trademarks.
You can find out what options there are to protect a trademark in this Newsletter. And it’s not as expensive as you might think.